Smirnoff and Karol G Team Up to Increase Inclusion in Advertising, Starting With a New Seltzer Pack

Parent company Diageo collaborates on a campaign that focuses on better representation

According to The Hispanic Star, Hispanic buying power is currently at $1.7 trillion and continues to rise. Although this indicates increased outreach to the Latinx communities over the years, many brands are still missing the mark when it comes to diversity and inclusion efforts.