Smirnoff Ads To Tout New Look

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Diageo will relaunch Smirnoff vodka and brand extensions such as Smirnoff Twist, Ice and Ice Triple Black next month with a national ad effort by WPP’s J. Walter Thompson in New York. Themed “Neat,” the campaign shows the redesigned Smirnoff bottle with an olive, a twist or a shot glass, according to the company.

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