Smiley to leave TBWA\Chiat\Day

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SAN FRANCISCO — Rob Smiley, a creative director at TBWA\Chiat\Day here under North American creative director Chuck McBride, is leaving the agency, sources said Tuesday.

Smiley decided to relocate to New York but has not accepted another advertising position, according to sources. Smiley could not be immediately reached for comment. An agency representative also could not be reached.

Sources said Smiley’s departure was unrelated to the loss of the $60 million Levi’s account, adding that he made the decision before the client pulled the account.



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