Smiley to leave TBWA\Chiat\Day

SAN FRANCISCO — Rob Smiley, a creative director at TBWA\Chiat\Day here under North American creative director Chuck McBride, is leaving the agency, sources said Tuesday.

Smiley decided to relocate to New York but has not accepted another advertising position, according to sources. Smiley could not be immediately reached for comment. An agency representative also could not be reached.

Sources said Smiley’s departure was unrelated to the loss of the $60 million Levi’s account, adding that he made the decision before the client pulled the account. Smiley will stay at the agency for another month finishing work for an undisclosed client.

Smiley has been involved with high profile campaigns for clients including Pets. com and the Game Show Network.

The news comes on the heels of TBWA\C\D’s loss of Levi’s to Bartle Bogle Hegarty earlier this month.