Smile, Wink, Pray: Brands Decode the Enigma of Emojis

Symbols are key to social media marketing

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Marketers want to decode one of the social Web's most cryptic languages: emojis.

The digital hieroglyphics, which convey users' thoughts and moods by way of hearts and smiley-faced poop across dozens of platforms, are increasingly becoming a big part of the social conversation. Twitter last year incorporated emojis for the first time, while Instagram this past April introduced emoji hashtags. Characters now make up 40 percent of messaging on networks like Instagram and Twitter, according to a Business Insider Intelligence report.

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