'Smile Tool' Supports Natural Dentist Debut

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NEW YORK The Natural Dentist wants to see your smile.

The Boston-based oral care product maker on Monday unveils a Web site, www.whatyoursmilesays.com, that asks people to upload pictures of their smiles for analysis.

The smile tool is part of an integrated marketing campaign from Lime, the public relations division of MDC Partners’ Kirshenbaum Bond + Partners. (Modern Publicity, a New York-based agency, built the site.)

Patti Wood, a body language expert and motivational speaker, provides the analysis.





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