SMG’s Tapestry Gets Kraft Work

Kraft Foods North America in January will shift multicultural media chores to Tapestry, a unit of Publicis’ Starcom MediaVest Group, the client said last week. The business was at WPP’s The Bravo Group, which retains multicultural creative duties, Kraft said. MediaVest handles Kraft’s $850 million general-market media business. The client placed $10 million in ads on U.S. Spanish-language networks last year, according to Nielsen Monitor-Plus.