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CHICAGO Publicis Groupe media unit Starcom MediaVest has realigned its multicultural communications divisions, giving each of its two units—Starcom and MediaVest—its own multicultural marketing specialties, the agency confirmed.
Tapestry, the company’s previous multicultural marketing unit, will be aligned with Starcom in Chicago, while MediaVest will get a new division, called Forty-Two Degrees. Tapestry and Forty Two Degrees will be separate operating units of SMG Multicultural, a new division.
“SMG has the longest legacy of anyone in our industry in addressing and valuing diverse populations, starting in 1987 with the formation of what eventually became the most successful multicultural agency of its kind,” said Laura Desmond, CEO, SMG the Americas, in a statement.
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