SMG Positions Mott's as the Healthy Choice

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BOSTON Swardlick Marketing Group has launched its first effort for Mott’s applesauce and apple juice products.

The “Get Apple Healthy” campaign targets Gen X moms and nutritionists. Work from the independent agency in Portland, Maine, includes a logo, in-store and collateral executions, public relations, direct mail and online marketing components.

The

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