Smash Unveils History Channel, PBS Campaigns Strategy Is to Make the Past 'Alive and Relevant' for Viewers

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Smash Advertising’s latest efforts for the History Channel and PBS’ Nova series attempt to personalize past events and contemporary issues, such as bioterrorism, for today’s audience.

In a 30-second im-age ad for the History Channel titled “The Experience,” dramatic footage of deep-sea divers, military campaigns and rocket launches are shown.

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