Smash Holds Class Reunion

Agency Hires Saatchi Alum to Head Client Services
By David Gianatasio
BOSTON–Dave Corey, a former account service executive at Saatchi & Saatchi, has joined Smash as senior vice president and director of client services, a new position at the 25-person Boston shop.
Corey will oversee all the agency’s clients, including the Children’s Television Workshop and the History Channel, for which Smash creates broadcast and print ads. The shop developed a new image campaign for CTW’s Sesame Street using the tagline, “Friends for life.”
Corey most recently spent a year at Landor Associates, Seattle, as executive account director, working on Microsoft. He oversaw design and sales support initiatives for the Windows 98 launch.
Prior to Landor, Corey spent nine years at Saatchi & Saatchi in both New York and San Francisco, rising to senior vice president and account director. At Saatchi, he worked on such accounts as Tyson Foods, Kikkoman Foods and Lenscrafters.
After leaving Landor for a brief period to become a consultant, Corey realized how much he “wanted to be back in advertising.” He jumped at the chance to join Smash, where he is reunited with three longtime friends: agency president Mark Tomizawa and creative directors Rick Beyer and Linda Button. The four graduated from Dartmouth College in 1978.
Smash looked at some other candidates for the job, but Corey’s background with big-name clients and his ties to the shop’s top brass made him the logical choice, said senior vice president and managing director Marilyn Kass.
Formed 10 years ago and on track for 50 percent revenue gains in 1998, Smash is moving away from its broadcast production roots and seeking to establish itself as a broad creative resource for clients in every facet of the entertainment industry, Kass said.
“We’re adopting more of a traditional agency model,” Corey said. He is charged with helping to guide continued growth based on that model and luring new clients, he said.