Smash Holds Class Reunion

Agency Hires Saatchi Alum to Head Client Services
By David Gianatasio
BOSTON–Dave Corey, a former account service executive at Saatchi & Saatchi, has joined Smash as senior vice president and director of client services, a new position at the 25-person Boston shop.
Corey will oversee all the agency’s clients, including the Children’s Television Workshop and the History Channel, for which Smash creates broadcast and print ads. The shop developed a new image campaign for CTW’s Sesame Street using the tagline, “Friends for life.”
Corey most recently spent a year at Landor Associates, Seattle, as executive account director, working on Microsoft.