Smash Airs History Channel Ads

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Smash Advertising has crafted TV spots that promote one of the most popular series on The History Channel.

Smash makes an effort to portray This Week in History, which debuted last year, as one of the network’s “signature” programs, said Marilyn Kass, senior vice president and managing director of the Boston agency.

In one execution, as news footage and newspaper front pages flash on the screen, a voiceover says, “You know what happened.

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