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Digital Pulp has landed creative chores for SmartMoney.com, the Web version of the financial magazine, following a three-month review.
Billings were not disclosed, but according to Competitive Media Reporting, the dot-com spent about $5.5 million in media last year. Media duties remain at KDM.
The review, which involved undisclosed New York shops, commenced in mid-December after Ari Brandt joined as group marketing director for SmartMoney. DiMassimo Brand Advertising, which handled the account since August 1999, was dismissed last October, Brandt said.
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