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NEW YORK At least six agencies have emerged in the review for DaimlerChrysler’s Smart USA account, sources said.
They are: DeVito/Verdi, Mad Dogs and Englishmen and Strawberry Frog, all in New York; Venables Bell in San Francisco; Martin/Williams in Minneapolis; and Creature in Seattle, according to sources. Omnicom Group owns M/W, the rest are independents. Undisclosed others may also be participating.
The client is said to be looking at agencies with experience in retail and launching new brands.
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