Smart Selects BBDO for U.S. Launch

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

NEW YORK After postponing the U.S. launch of the Smart car and scuttling a review in the middle of last year, DaimlerChrysler has selected BBDO to handle the brand in the U.S. without a review and is in final contract negotiations with the agency, sources said.

The Smart nameplate is on schedule to hit the domestic market in 2008, according to its Web site, www.usa.smart.com.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in