This Small Shop Uses a Precise Approach to Punch Above Its Weight

Iris Concise’s powerful parent gives it a full-service edge

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


Specs
Who Director Mike Navarrete (l.) and global CEO and co-founder Benj Chilcott (r.) flank managing director Adam Abrahami
What Global strategic consultancy
Where New York



True to its name, Concise—part of iris Worldwide—seeks to set itself apart from other shops through a laser focus on results through data science, creativity and pragmatic problem solving. “The branding of Concise is about getting straight to the point and being easy to work with,” said Adam Abrahami, managing director of the shop’s New York arm, which celebrates its one-year anniversary this month.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in