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Industry talk about the Super Bowl, the biggest day in TV advertising, centers mostly on the big boys who can burn $1.6 million in a mere 30 seconds.
It’s a different ball game on a regional level. Affiliates fill in time during the big game with regional spots that many viewers can barely differentiate from the slick, high-production spots promoting Anheuser-Busch and Pepsi.
Viewers in southeast Wisconsin, for example, will enjoy some less glossy local ads, including a 30-second spot from Meyer & Wallis in Milwaukee for Shorewest Realtors, one of the state’s biggest homesellers.
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