Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Arnold targets small-business owners in its latest television effort for insurance giant The Hartford.
A 30-second spot opens with a man giving children a tour of an ice cream factory, telling them how his grand-father started the business in 1923. After taking them through rooms where product is being mixed and packaged, he leads them into a gigantic freezer. “That’s right—gotta keep it coooold in here,” he says as the camera closes in on the thermostat.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in