Small Image Of The Ad Agency Grows Larger

The Ad Agency of Tysons Corner, Va., has recently added three clients to its account roster.
The acquisitions increase the shop’s profile locally and its billings by about 20 percent, from $18 million to more than $21 million.
Agency officials credit their personal attention to detail as the reason for the recent successes.
“More companies are recognizing the value of the service they receive with a small agency,” said Debi Gasper, president of The Ad Agency. “We are intimately involved with our clients’ industries.”
Boston-based State Street, a financial services organization, awarded its advocacy business to the agency without a review.
The shop will develop a campaign promoting the company’s position on social security reform. Officials at the shop characterize the client’s policy as a centrist approach that includes some form of individual investment to supplement the government system. The print campaign will target the U.S. Congress and political organizations.
“State Street contacted us because they were looking for an agency with influence inside the Beltway,” said agency public relations director Beth Graham.
The Penrose Group and Winstar for Buildings, also based in Tysons Corner, both awarded the shop their advertising business after account reviews that included fields of undisclosed contenders.
The agency will help Penrose market King Farm, a “total” neighborhood in Montgomery County, Md. It will also be responsible for branding the Winstar for Buildings name in 20 markets in the U.S. through mass media, a new corporate identity package, collateral materials and media relations.
The Ad Agency, which was founded in 1991, currently has 18 staff members. Among its other clients is the U.S. Department of Transportation’s National Highway Traffic Safety Administration.