Small Distillery Thinks Bigger

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Seeking a higher profile in the crowded high-end scotch category, International Brands has hired Fort Franklin and plans to increase ad spending this year behind its three whiskies, the distributor said.

“They have three brands and each is at a different stage of development,” said Marc Gallucci, CEO and creative director at independent Fort Franklin in Boston.

Duxbury, Mass.-based

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in