Small Bank Takes to Airwaves

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Budget constraints will not deter Stackpole & Part-ners from getting TV exposure for Stoneham Bank.

The Newburyport, Mass., agency has produced a pair of spots as part of its first campaign for the three-branch fi-nancial institution. Ads introduce “Un-expectedly more” as the tagline. Spending will be in the low six figures.

The commercials feature business owners, firefighters and school kids from the Massachusetts towns of Stoneham and Billerica, the communities served by the bank.

“Involving the community in the TV ads was a natural extension of what Stoneham Bank represents,” said Janice Houghton, the bank’s CEO and president.





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in