Small Bank Takes to Airwaves

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Budget constraints will not deter Stackpole & Part-ners from getting TV exposure for Stoneham Bank.

The Newburyport, Mass., agency has produced a pair of spots as part of its first campaign for the three-branch fi-nancial institution. Ads introduce “Un-expectedly more” as the tagline. Spending will be in the low six figures.

The commercials feature business owners, firefighters and school kids from the Massachusetts towns of Stoneham and Billerica, the communities served by the bank.

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