A Slow Rollout For Divx

Arnold Communications last week broke three 15-second commercials introducing a technology that puts movies on digital disks with a built-in pay-per-view system.
The teaser campaign for the technology known as Divx is a precursor to an estimated $100 million-plus national ad blitz set to roll out in August.
The spots, now airing on popular prime-time programs in Richmond, Va.,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in