Slow Growing

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N ewspaper advertising in 2004 consolidated a recovery that began the previous year, and the outlook for 2005 is for a second straight year of growth in the low single digits, analysts say. Amid overall modest growth, 2005 is likely to feature sluggish growth in retail advertising as mass discounters continue to transform that sector, and better performance from classified ads as a growing economy calls forth more recruitment ads.

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