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As inspirational marketing symbols go, the Olympic torch is a doozy.

In an age of electronic blips and bleeps, faxes, cell phones and other wireless wonders, here is an actual flame, handed from one live human being to another. If you ignore those oversized white-and-blue sports outfits, the ritual links us to the ancient Greeks, honors those who carry it and drums up excitement for the Games.

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WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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