Slow Build: Heater Adds 3 Creatives In Western Office

BOSTON-Three creative executives have been hired to staff Heater West, the San Francisco offshoot of Heater Advertising here.
Designer Tom Bonaro and creative directors Ken Woodard and Beth Koelker are developing advertising for Reebok International’s classic apparel line, according to agency founder and president Bill Heater. The trio is also soliciting new clients for the Embarcadero Center office, Heater said.
Koelker divides her time between the Boston and San Francisco offices while acting as “a spiritual advisor,” said Heater.
All three executives had been freelancing prior to joining Heater. Woodard and Koelker had worked on the Levi’s 501 account at Foote, Cone & Belding in San Francisco.
-Sarah Jones