Slingshot to Reposition Local United Way

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DALLAS Slingshot has won the pro-bono account of the United Way of Metropolitan Dallas without a review, the shop said.

The independent Dallas agency will create a campaign for the local client that alters its positioning. “We’re moving from primarily being known as a fundraiser to someone who delivers results for your investment for health and human services,” said client senior vice president of marketing and communications Gaynelle Henger.

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