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Slingshot has taken advantage of the closure of Berry-Brown Advertising last month to hire all the employees of the agency’s former Hispanic marketing division.
The nine-member team of Grupo Cuatro has relocated to Slingshot’s headquarters in downtown Dallas. The group will operate under a new name as a separate, minority-owned company headed by managing partners Angela Carrales and Maribel Larrañaga.
It remains uncertain whether former Berry-Brown Hispanic marketing clients, including Gatorade, Aunt Jemima and Wolf Brand Products, will follow along to Slingshot.
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