Meat and Memes: How Slim Jim’s Long Boi Gang Surged to 1.2 Million Members

The ubiquitous snack brand grew its modest following by tapping into an already passionate community

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They call themselves the Long Boi Gang. This self-described internet cult is well over 1 million strong and spends its days rallying around dank memes, inside jokes, the foibles of dating—and, of course, meat sticks.

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