Meat and Memes: How Slim Jim’s Long Boi Gang Surged to 1.2 Million Members
The ubiquitous snack brand grew its modest following by tapping into an already passionate community
Slim Jim
They call themselves the Long Boi Gang. This self-described internet cult is well over 1 million strong and spends its days rallying around dank memes, inside jokes, the foibles of dating—and, of course, meat sticks.
