Meat and Memes: How Slim Jim’s Long Boi Gang Surged to 1.2 Million Members

The ubiquitous snack brand grew its modest following by tapping into an already passionate community

long boi gang with a 20-foot slim jim in new york
Slim Jim

They call themselves the Long Boi Gang. This self-described internet cult is well over 1 million strong and spends its days rallying around dank memes, inside jokes, the foibles of dating—and, of course, meat sticks.

@JessZafarris jessica.zafarris@adweek.com Jess Zafarris is an audience engagement editor at Adweek.