Slim Jim Ads Scream 'Eat Me'

GoodMark Foods’ Slim Jim brand is moving beyond its long-running reliance on Randy “Macho Man” Savage in a $6-8 million TV campaign breaking nationally on June 24. Ads introduce “Slim Jim Guy,” who is fully capable of creating the same degree of havoc as the familiar wrestling icon.
Two new spots (in 30- and 45-second versions) by North Castle Partners in Stamford, Conn.,

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