SLIDER Heaven

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.






Now appealing do meatballs, quiche or soup made from White Castle hamburgers sound?





You can find out by following recipes using the famous ‘sliders’ in the Crave Time Cookbook, put together by the fast-food chain’s agency of record, J. Walter Thompson in Detroit.





The book features a retro, comic-book style cover. Graphics throughout pay heed to a kinder, simpler time, when an aproned mom might have had a White Castle Casserole waiting for her hungry family.





The cookbook’s first printing of 25,000 copies has sold out.






















AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in