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DALLAS The Ward Group has been awarded the media account of Sleep Experts, the shop said.
The Dallas agency won the account of the local mattress retailer in a review with undisclosed contenders. Tibbets Media of Dallas previously held the account.
According to shop president Rob Enright, the Ward Group will handle media planning and buying duties while creative duties will remain with Seattle-based Jones Advertising.
Sleep Experts, which opened in July 2003, currently operates 10 stores in the Dallas/Fort Worth area.
Billings
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