Slay PR Follows Morales Into D.C.

ATLANTA Slay Public Relations, a unit of The Martin Agency, is expanding, the shop confirmed.

Senior counselor Michi Morales will establish an office in Alexandria, Va., this month. “We’re going there because Michi is going there,” said SPR president Joe Slay. “With the economy positioning for a turnaround, this is the perfect time to re-enter the D.C. market.”

Slay said Morales, a Japanese native, is particularly adept at helping international companies acclimate themselves to the U.S. business culture. “She’s a bridge,” he said. “She can help groups make decisions by advising them on strategic issues to understand the U.S.”

Since joining the Richmond, Va., shop three years ago, Morales has worked with Family Inada, a Japanese manufacturer of shiatsu massage chairs. She also has led the agency’s technology group, which encompasses clients such as Capital One, Envera and Homebytes.

Martin has opened satellite locations in the past when executives wanted to retain key employees. In 1999, the Interpublic Group shop opened an office in Charlotte, N.C., to house the creative team John Boone and David Oakley.