Slack's New Spot Celebrates the Range of Remote Work Situations Beyond the Home

The workplace chat app has shifted its focus from 'working from home' to 'working from wherever'

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With many businesses in various stages of reopening their offices and employees discovering new productivity routines outside their home, Slack is seeking to highlight the variety of remote work situations with a new ad campaign.

The office chat app has released two new ads—a 30-second live-action TV spot and a 15-second animated video—that reflect the central role that the platform now plays in many of its users’ work experience amid the Covid-19 pandemic.

The new campaign is part of a larger repositioning of Slack’s marketing message to adjust to the new realities of working from home.

“It’s really about showing the world that Slack can sort of fill that gap that was lost when we had to shift to this new way of working, and if anything, create new opportunities to work better,” Slack CMO Julie Liegl said.



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