Sky Unveils a New Brand Whose Sole Purpose Is to Fight Climate Change

Sky Zero is unveiled through an ad told from the perspective of the moon visiting Earth

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Sky, the European media company part of Comcast, is not the first business to pledge to be net zero carbon by 2030, but it has launched an entirely new brand to help reduce the effects of climate change

The brand, called Sky Zero, launches with a major campaign on Sept. 10 that encourages people to make planet-saving choices, while also promoting Sky’s own carbon emissions commitment. 

Created by Engine Creative, the ad is inspired by something called “the Overview Effect”–a term used to describe the experience that astronauts have when they see the Earth from space for the first time. 

“The moon came down to Earth one day,” a voiceover says at the start of the film, which takes the perspective of the moon visiting this planet for the first time. 

The

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