Škoda Made Tiny Replica Car Models to Shoot Its Quarantine Ads

With filming outside being impossible, the brand had directors shoot from home

Still from the Škoda campaign
With normal filming conditions impossible, Škoda's new campaign features replica cars instead. Škoda / Optimist

If the coronavirus crisis has shown the advertising industry anything, it’s that creativity can rise above even the biggest challenges. With on-set film production on hold, Škoda has become the latest brand to create and shoot an international ad campaign remotely from home.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.