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If the coronavirus crisis has shown the advertising industry anything, it’s that creativity can rise above even the biggest challenges. With on-set film production on hold, Škoda has become the latest brand to create and shoot an international ad campaign remotely from home.
Created by agency Optimist with production company Halal, the campaign, which includes four short films, strikes a different tone to what has come to be expected from car brand advertising.
Rather than featuring a car whose suspension is so smooth that it can rock a baby to sleep, or a sporty vehicle effortlessly hugging the bends of a road through a dramatic mountainous landscape, this Škoda campaign puts three miniature SUVs—a Kodiaq, Karoq and Kamiq—front and center.
In one spot, a man rolls around in his living room playing with a toy car; in another, an SUV is seen dodging egg cups and coffee cups as it navigates around the...