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Skittles, the Mars candy brand, has adopted its Wikipedia page as its home page in an effort to give more control to consumers.
The effort, via Agency.com, is a total revamp of the site and includes other social media hooks, like a Twitter section for live chats and links to Skittles pages on Facebook and Flickr.
“We are leveraging what we think are the key consumer social media touchpoints,” said Carole Walker, Skittles’ vp, integrated marketing communications.
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