Skittles Wants Its Super Bowl Ad to Be Exclusive. So It’s Showing the Spot to Just One Teenage Fan

There will be multiple teasers but the general public will never see it

Skittles is creating a 60-second spot for the Super Bowl but the ad won’t air during the Big Game on Feb. 4. Instead, one teenage fan of the brand—Marcos Menendez from Canoga Park, Calif.—will see the ad and we’ll be able to see his reaction to the ad via a livestream on Skittles’ Facebook page.

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@KristinaMonllos Kristina Monllos is a senior editor for Adweek.