Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
If you get misty-eyed at those notorious ads that pair guilt-provoking monologues with stock images of helpless puppies, brace yourself for this Skittles campaign.
Top line
In honor of National Gummi Day on July 15, the brand is asking fans to protect the fruit-flavored bears and sharks at risk of extinction. Champions of the cause are encouraged to visit SkittlesGummiSanctuary.com, where they can “Squish the Rainbow” by pledging to try Skittles Gummies, which the brand is playfully marketing as the ethical
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in