Skittles Just Introduced the World's First Sanctuary for Gummi Animals

The brand is promoting its new candy by guilt-tripping anyone who supports competitors

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If you get misty-eyed at those notorious ads that pair guilt-provoking monologues with stock images of helpless puppies, brace yourself for this Skittles campaign. 

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In honor of National Gummi Day on July 15, the brand is asking fans to protect the fruit-flavored bears and sharks at risk of extinction. Champions of the cause are encouraged to visit, where they can “Squish the Rainbow” by pledging to try Skittles Gummies, which the brand is playfully marketing as the ethical



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