Skittles “Hour Glass”

TBWA/Chiat/Day continues to cast Skittles in twisted tales of magic candy. Here’s a new spot about a teen who ages very quickly when his friend snacks on Skittles from his an oversized hourglass. “Look at me, man,” he says, taking off his baseball cap to reveal his now balding head. “You’re speeding up time.” He continues to age in reverse Benjamin Button style — in the funniest bit, he falls asleep mid-sentence. The spot ends with the signature rainbow sequence, here prompting viewers to “Warp the rainbow. Taste the rainbow.” It’s not as warped or funny as past Skittles spots — the tragic “Midas touch” office worker who turns everything into candy and the tortured piñata guy leap to mind — but this is still great fun to watch. –Eleftheria Parpis