Toray Ultrasuede is baring almost all in its new ad campaign, which features nude and semi-nude men with its trademark microfiber fabric.

In the lead ad for the Tokyo-based company, a nude dancer lies on the floor holding a piece of red Ultrasuede in the air.

“It is provocative, but we think it’s in very good taste,” said Monika Steinberger, creative director for Toray Ultrasuede in the U.S. “There’s nothing gratuitous about it.”

James Ford Griffin of New York design firm Littlefield & Co. helped create the four-ad campaign, which highlights the tactile quality of Ultrasuede, an alternative to genuine suede.

“To relate Ultrasuede to the skin is much in the nature of the product, which exists to serve as skin,” said Steinberger.

The ads are a marked departure from previous ones, which were more factual, she said.

The ads will run in Women’s Wear Daily and Daily News Record.