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Bromley, Aguilar & Associates, San Antonio, this week launches its first campaign for Continental Airlines since landing the account last September.
The budget was undisclosed. Sources said the Houston-based airline plans to spend more than $10 million on ads aimed at Latin American and U.S. Hispanic consumers in 1998.
The first of several planned television spots breaks this week on Spanish-language networks in the U.S. and in spot markets in 17 Latin American countries. Supporting radio and print ads will follow.
The commercials use the same text-heavy look and “Work hard.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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