Ski Association Skips Semifinals, Taps 4 In Last Round

The review for the National Ski Areas Association’s $20 million ad account is gaining speed.
The group has narrowed its list to four finalists, skipping a previously scheduled semifinal round, said Rick Shoup, principal at The Advice Group, the Sherman Oaks, Calif., consultancy running the review.
Goodby, Silverstein & Partners and Leagas Delaney, both San Francisco, D’Arcy Masius Benton & Bowles, Troy, Mich., and McCann-Erickson, New York, will be asked to answer 15 questions posed by the Lakewood, Colo.-based group, Shoup said.
“We determined that our major issues are strategic,” Shoup said.
“All of these agencies are capable of developing good creative, so we’re not requiring spec creative.” A selection will be made by the end of the month, he added. –Angela Dawson