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ATLANTA Omnicom Group’s Zimmerman Partners said it has been chosen to handle advertising for S&K Famous Brands, parent of S&K Menswear retail stores. There was no review for the 240-store Richmond, Va.-based chain, which had previously used Gold Coast Advertising of Miami.
The ad budget will top $12 million, and the first work from Zimmerman of Ft. Lauderdale, Fla., is due to break in October, the agency said.
“Zimmerman’s capabilities and proven retail performance will supercharge our current team and allow us to stake claim to a bigger share of the menswear market,” said Laura O’Grady, senior vice president of advertising and marketing for S&K, in a statement.
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