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There are few things more likely to wake you up in the morning than the smell of bacon frying. Tyson Foods’ Wright Brand believes the sound of bacon sizzling is just as enticing as its savory scent, which is why they enlisted Ogilvy to record the musical meat on vinyl.
The “Bacon Beats” record features a high-fidelity recording of the sound of bacon sizzling for 19 minutes and 22 seconds, a tribute to the brand’s founding in 1922.
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