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Steak-and-buffet restaurant chain Sizzler tries to inspire passion for its food in a younger audience while continuing to emphasize value in a campaign from independent Kovel/Fuller that breaks today.
The package kicks off an effort to “reintroduce Sizzler to a big audience and brand [the chain] as current,” said Lee Kovel, chief creative officer of the Culver City, Calif.-based agency. The campaign, which emphasizes product development, value and service, is tagged, “Your Sizzler today. Great idea.”
The initial spot opens with a neatly dressed couple in their kitchen, absentmindedly watching TV and reading the newspaper until a commercial for Sizzler’s new shrimp-and-steak platter transports the man into a dreamlike state.
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