Sizzler Hires Marketing Chief

LOS ANGELES — Casual steakhouse chain Sizzler has hired Susan Henderson-Hernandez as senior vice president of marketing, a new position, the company said Tuesday..

In July, Henderson-Hernandez left her post as vice president of marketing for the International House of Pancakes, where she had worked for more than eight years. At the time of her departure, IHOP named Gregg Nettleton as chief marketing officer.

Sizzler, based in Sherman Oaks, Calif., hired Kovell/Fuller in May to handle its estimated $10 million account. The Culver City, Calif., shop has been charged with updating Sizzler’s image and touting new menu items. The review was conducted by Sizzler’s vice president of marketing, John Butcher, who remains in that position. He will report to Henderson-Hernandez.

A division of Worldwide Restaurant Concepts, Sizzler operates 65 company-owned and 182 franchise restaurants across the United States.