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Large Agencies Need Not Apply in $10 Mil. Review
BOSTON–Stride Rite Corp.’s Keds division has contacted 10 agencies on the East Coast in a search to replace Foote, Cone & Belding of San Francisco on its ad account.
The Lexington, Mass.-based footwear maker last week dismissed FCB after nearly three years, citing a desire for a smaller shop closer to home. “We want an agency where Keds can be a focus,” said Mary Obana, client vice president of marketing and new business development.
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