Six Flags Staying Put

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Initiative Partners’ successful defense of the Six Flags media account will bring the agency additional duties that are expected to increase the account budget from $50 million to $80 million, sources said.

The agency, a unit of Interpublic Group’s Initiative Media North America, based in Los Angeles, retained the business it has handled for eight years in partnership with Six Flags creative shop Ackerman McQueen in Oklahoma City.

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