Six Flags Makes It Official

DALLAS Six Flags on Friday confirmed it is launching a review for its global creative and media duties. Ad spending is estimated at $70-90 million.

The decision to open a full-blown review was expected after the client’s recent hire of Roth Associates to “explore the possibility” of an agency search [Adweek Online, June 6]. The New York consultancy will now oversee the review.

Incumbent Ackerman McQueen, which has held the account for nine years, will defend the business, said client senior vice president of marketing Hank Salemi.

“[Ackerman has] done tremendous work for us and we’re pleased they are going to be involved in the review,” Salemi said. “They have a tremendous opportunity to retain the business.”

The independent Oklahoma City-based shop handles creative chores for the client and subcontracts media duties to Interpublic Group’s Initiative Media, New York.

Salemi declined to comment on the review’s time frame.

The Oklahoma City-based theme park company owns and operates 39 properties in North America and Europe.