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DALLAS Six Flags on Friday confirmed it is launching a review for its global creative and media duties. Ad spending is estimated at $70-90 million.
The decision to open a full-blown review was expected after the client’s recent hire of Roth Associates to “explore the possibility” of an agency search [Adweek Online, June 6]. The New York consultancy will now oversee the review.
Incumbent Ackerman McQueen, which has held the account for nine years, will defend the business, said client senior vice president of marketing Hank Salemi.
“[Ackerman
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