The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.
CHICAGO — Six Continents Hotel Group is set to award marketing duties on its Priority Club Worldwide loyalty program to Digitas and Campbell-Ewald. Digitas, Boston, will handle direct, relationship and Internet duties on the estimated $20 million account, while CEA, Warren, Mich., will handle branding and advertising, sources said.
Agency officials referred calls to the client.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in