Six Continents Hotels to Award Marketing Duties

CHICAGO — Six Continents Hotel Group is set to award marketing duties on its Priority Club Worldwide loyalty program to Digitas and Campbell-Ewald. Digitas, Boston, will handle direct, relationship and Internet duties on the estimated $20 million account, while CEA, Warren, Mich., will handle branding and advertising, sources said.

Agency officials referred calls to the client. Company officials said they would not confirm the award until contracts are signed.

The Atlanta hotel group, formerly Bass Hotels & Resorts, awarded the business after a review that included incumbent DraftWorldwide in Chicago along with Fallon, Minneapolis; BBDO South, Atlanta; Zimmerman Agency in Tallahasse, Fla.;