SiteScape Selects GSO/Davis

GSO/Davis has won ad vertising chores for SiteScape, a provider of Web-based software and services.

The Maynard, Mass., client, which has done virtually no advertising in nearly two years, chose Boston’s GSO/Davis following a review in which Allen & Gerritsen, Watertown, Mass., was runner-up, said Heidi Gabrielson, director of marketing at SiteScape.

The competition was close, but GSO/Davis got the nod over A&G mainly because the client, with roughly $1 million to spend on ad vertising, felt more comfortable with the service and attention that a smaller agency such as GSO/ Davis could provide, according to Gabrielson.

GSO/Davis closed out 2001 with billings around $65 million. A&G has billings near $100 million and ranks among the region’s largest independently owned shops.

SiteScape previously worked with small Boston technology agency DRK.

An interim online campaign from GSO/Davis will launch soon, paving the way for print-based advertising in trade publications targeting energy and government markets. The print work is scheduled to break later this spring, Gabrielson said.